The EU Packaging and Packaging Waste Regulation (PPWR) is a major overhaul of packaging legislation, designed to reduce waste, improve recyclability and drive a circular economy across EU markets.
Unlike previous directives, PPWR is a directly applicable regulation, introducing binding rules on:
- Packaging design and recyclability
- Material reduction and reuse targets
- Waste reduction and reporting requirements
- Labelling, data and traceability
For organisations placing packaging on the EU market, PPWR is not just an environmental requirement, it is a fundamental shift in how packaging must be designed, sourced and managed.