Cookie Policy

Last Updated April 21, 2023

This Cookie Policy explains how McGrady Clarke (“Company”, “we”, “us” and “our”) users cookies and similar technologies to recognise you when you visit our website at https://www.mcgradyclarke.com/  (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

 

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, McGrady Clarke) are called “first-party cookies. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. advertising, interactive content and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

 

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our online properties. Third parties serve cookies through our website for advertising, analytics and other purposes. This is described in more detail below.

 

How can I control cookies?

You have the right to decided whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first and third-party cookies served through our website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific online properties you visit).

 

Essential website cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas.

Name: TERMLY_API_CACHE

Purpose: Used to store visitor’s consent result in order to improve performance of the consent banner.

Provider: www.mcgradyclarke.com

Service: Termly

Country: United Kingdom

Type: html_local_storage

Expires in: 1 year

 

Name:__cf_bm

Purpose: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.

Provider: hubspot.com

Service: Cloudflare View Service Privacy Policy

Country: United States

Type: server_cookie

Expires in: 30 minutes

 

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name: MR

Purpose: This cookie is used by Microsoft to reset or refresh the MUID cookie.

Provider: .c.clarity.ms

Service: Microsoft View Service Privacy Policy

Country: United States

Type: http_cookie

Expires in: 7 days

 

Name: PHPSESSID

Purpose: Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.

Provider: www.mcgradyclarke.com

Service: PHP.net View Service Privacy Policy

Country: United Kingdom

Type: server_cookie

Expires in: session

 

Name: MR

Purpose: This cookie is used by Microsoft to reset or refresh the MUID cookie.

Provider: .c.bing.com

Service: Microsoft View Service Privacy Policy

Country: United States

Type: http_cookie

Expires in: 7 days

 

Name: SM

Purpose: Session cookie used to collect anonymous information on how visitors use a site to help improve their experience and for better target ads.

Provider: .c.clarity.ms

Service: ChanelAdvisor View Service Privacy Policy

Country: United States

Type: http_cookie

Expires in: session

 

Analytics and customisation cookies:

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help use customise our website for you.

 

Name: MUID

Purpose: Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years.

Provider: .clarity.ms

Service: Bing Analytics View Service Privacy Policy

Country: United States

Type: http_cookie

Expires in: 1 year 24 days

 

Name: 332870763/

Purpose: _________

Provider: www.mcgradyclarke.com

Service: __________

Country: United States

Type: pixel_tracker

Expires in: session

 

Name: _gat#

Purpose: Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session.

Provider: .mcgradyclarke.com

Service: Google Analytics View Service Privacy Policy

Country: United Kingdom

Type: http_cookie

Expires in: 1 minute

 

Name: MUID

Purpose: Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years.

Provider: .bing.com

Service: Bing Analytics View Service Privacy Policy

Country: United States

Type: http_cookie

Expires in: 1 year 24 days

 

Name: _gid

Purpose: Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is HTTP cookie type and expires after a browsing session.

Provider: .mcgradyclarke.com

Service: Google Analytics View Service Privacy Policy

Country: United Kingdom

Type: http_cookie

Expires in: 1 day

 

Name: _ga

Purpose: Records a particular ID used to come up with data about website usage by the user.

Provider: .mcgradyclarke.com

Service: Google Analytics View Service Privacy Policy

Country: United Kingdom

Type: http_cookie

Expires in: 1 year 11 months 29 days

 

Name: c.gif

Purpose: ____________

Provider: www.mcgradyclarke.com

Service: _____________

Country: United States

Type: pixel_tracker

Expires in: session

 

Name: __ptq.gif

Purpose: Records anonymous page view data

Provider: www.mcgradyclarke.com

Service: Hubspot View Service Privacy Policy

Country: United States

Type: pixel_tracker

Expires in: session

Name: _ga_#

Purpose: Used to distinguish individual users by means of designation of a randomly generated number as client number, which allows calculation of visits and sessions.

Provider: .mcgradyclarke.com

Service: Google Analytics View Service Privacy Policy

Country: United Kingdom

Type: http_cookie

Expires in: 1 year 11 months 29 days

 

Name: _clsk

Purpose: __________

Provider: .mcgradyclarke.com

Service: ___________

Country: United Kingdom

Type: http_cookie

Expires in: 1 day

 

Name: _cltk

Purpose: ___________

Provider: www.mcgradyclarke.com

Service: ___________

Country: United Kingdom

Type: html_session_storage

Expires in: session

 

Name:_clck

Purpose: ___________

Provider: .mcgradyclarke.com

Service: ___________

Country: United Kingdom

Type: http_cookie

Expires in: 11 months 30 days

 

Name: CLID

Purpose: ___________

Provider: www.clarity.ms

Service: ___________

Country: United States

Type: server_cookie

Expires in: 11 months 30 days

 

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

 

Name:_hjIncludedInPageviewSample

Purpose:Set to determine if a user is included in the data sampling defined by your site’s pageview limit. 2 minutes duration, extended every 30 seconds. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjIncludedInSessionSample_{site_id}

Purpose:Set to determine if a user is included in the data sampling defined by your site’s daily session limit. 2 minutes duration, extended every 30 seconds. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjAbsoluteSessionInProgress

Purpose:Used to detect the first pageview session of a user. 30 minutes duration, extended on user activity. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjRecordingEnabled

Purpose:Set when a Recording starts. Read when the Recording module is initialized to see if the user is already in a recording in a particular session. Session duration. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:html_session_storage

Expires in:__________

 

Name:_hjRecordingLastActivity

Purpose:Updated when a user recording starts and when data is sent to the server (the user performs an action that Hotjar records). Session duration. Numerical value (timestamp) data type.

Provider:Hotjar

Service:__________

Country:__________

Type:html_session_storage

Expires in:__________

 

Name:_hjClosedSurveyInvites

Purpose:Set when a user interacts with a Link Survey invitation modal. Ensures the same invite does not reappear if it has already been shown. 365 days duration. List of Survey IDs, URL encoded.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjDonePolls

Purpose:Set when a user completes an on-site Survey. Ensures the same Survey does not reappear if it has already been filled in. 365 days duration. List of Survey IDs, URL encoded.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjShownFeedbackMessage

Purpose:Set when a user minimizes or completes a Feedback widget. Ensures the Feedback widget will load as minimized if the user navigates to another page where it is set to show. One day duration. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjFirstSeen

Purpose:Identifies a new user’s first session. Used by Recording filters to identify new user sessions. 30 minutes duration, extended on user activity. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjHasCachedUserAttributes

Purpose:Enables us to know whether the data set in _hjUserAttributes Local Storage item is up to date or not. Session duration. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjUserAttributesHash

Purpose:Enables us to know when any User Attribute has changed and needs to be updated. 2 minutes duration, extended every 30 seconds. Content hash data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjUserAttributes

Purpose:Stores User Attributes sent through the Hotjar Identify API. No explicit expiration. Base64 encoded JSON data type.

Provider:Hotjar

Service:__________

Country:__________

Type:html_local_storage

Expires in:__________

 

Name:hjViewportId

Purpose:Stores user viewport details such as size and dimensions. Session duration. UUID data type.

Provider:Hotjar

Service:__________

Country:__________

Type:html_session_storage

Expires in:__________

 

Name:_hjSession_{site_id}

Purpose:Holds current session data. Ensures subsequent requests in the session window are attributed to the same session. 30 minutes duration, extended on user activity. JSON data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjSessionTooLarge

Purpose:Causes Hotjar to stop collecting data if a session becomes too large. Determined automatically by a signal from the server if the session size exceeds the limit. Session duration. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjSessionResumed

Purpose:Set when a session/recording is reconnected to Hotjar servers after a break in connection. Session duration. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjCookieTest

Purpose:Checks to see if the Hotjar Tracking Code can use cookies. If it can, a value of 1 is set. Deleted almost immediately after it is created. Under 100ms duration, cookie expiration time set to session duration. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjLocalStorageTest

Purpose:Checks if the Hotjar Tracking Code can use Local Storage. If it can, a value of 1 is set. Data stored in _hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created. Under 100ms duration. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjMinimizedPolls

Purpose:Set when a user minimizes an on-site Survey. Ensures that the Survey stays minimized when the user navigates through your site. 365 days duration. List of Survey IDs, URL encoded.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:MUID

Purpose:Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years.

Provider:.clarity.ms

Service:Bing Analytics View Service Privacy Policy

Country:United Kingdom

Type:http_cookie

Expires in:__________

 

Name:332870763/

Purpose:_________

Provider: www.mcgradyclarke.com

Service:__________

Country:United States

Type:pixel_tracker

Expires in:__________

 

Name:_gat#

Purpose:Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session.

Provider:.mcgradyclarke.com

Service:Google Analytics View Service Privacy Policy

Country:United Kingdom

Type:http_cookie

Expires in:__________

 

Name:MUID

Purpose:Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years.

Provider:.bing.com

Service:Bing Analytics View Service Privacy Policy

Country:United States

Type:http_cookie

Expires in:__________

 

Name:_gid

Purpose:Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is HTTP cookie type and expires after a browsing session.

Provider:.mcgradyclarke.com

Service:Google Analytics View Service Privacy Policy

Country:United Kingdom

Type:http_cookie

Expires in:__________

 

Name:_ga

Purpose:Records a particular ID used to come up with data about website usage by the user.

Provider:.mcgradyclarke.com

Service:Google Analytics View Service Privacy Policy

Country:United Kingdom

Type:http_cookie

Expires in:__________

 

Name:c.gif

Purpose:____________

Provider: www.mcgradyclarke.com

Service:_____________

Country:United States

Type:pixel_tracker

Expires in:__________

 

Name:__ptq.gif

Purpose:Records anonymous page view data

Provider: www.mcgradyclarke.com

Service:Hubspot View Service Privacy Policy

Country:United States

Type:pixel_tracker

Expires in:__________

 

Name:_ga_#

Purpose:Used to distinguish individual users by means of designation of a randomly generated number as client number, which allows calculation of visits and sessions.

Provider:.mcgradyclarke.com

Service:Google Analytics View Service Privacy Policy

Country:United Kingdom

Type:http_cookie

Expires in:__________

 

Name:_clsk

Purpose:__________

Provider:.mcgradyclarke.com

Service:___________

Country:United Kingdom

Type:http_cookie

Expires in:__________

 

Name:_cltk

Purpose:___________

Provider: www.mcgradyclarke.com

Service:__________ View Service Privacy Policy

Country:United Kingdom

Type:html_session_storage

Expires in:__________

 

Name:_clck

Purpose:___________

Provider:.mcgradyclarke.com

Service:___________

Country:United Kingdom

Type:http_cookie

Expires in:__________

 

Name:CLID

Purpose:___________

Provider:www.clarity.ms

Service:___________

Country:United States

Type:http_cookie

Expires in:__________

 

Name:_hjSessionStorageTest

Purpose:Checks if the Hotjar Tracking Code can use Session Storage. If it can, a value of 1 is set. Data stored in _hjSessionStorageTest has no expiration time, but it is deleted almost immediately after it is created. Under 100ms duration. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjSessionUser_{site_id}

Purpose:Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Hotjar does not track users across different sites. Ensures data from subsequent visits to the same site are attributed to the same user ID. 365 days duration. JSON data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjid

Purpose:This is an old cookie that we do not set anymore, but if a user has it unexpired in their browser, we will reuse its value and migrate to _hjSessionUser_{site_id}. Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID. 365 days duration. UUID data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

 

Name:_hjTLDTest

Purpose:We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. Enables us to try to determine the most generic cookie path to use, instead of page hostname. It means that cookies can be shared across subdomains (where applicable). After this check, the cookie is removed. Session duration. Boolean true/false data type.

Provider:Hotjar

Service:__________

Country:__________

Type:http_cookie

Expires in:__________

How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. The following is information about how to manage cookies on the most popular browsers:

• Chrome
• Internet Explorer
• Firefox
• Safari
• Edge
• Opera

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

• Digital Advertising Alliance
• Digital Advertising Alliance of Canada
• European Interactive Digital Advertising Alliance

 

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitiors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “Clear gifs”) these are tiny graphics files that contain a unique identifier that enables us to recognise when someone has visited our website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

 

Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do now want Flash Cookies stored on your computer, you can adjust the settings of your Flash players to block Flash cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

 

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

 

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about out use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

 

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at info@mcgradyclarke.com or by post to:

2.13

Quayside-I4

Albion Row

Byker

Newcastle upon Tyne

NE6 1LL