Ebiquity PLC, a global leader in media investment analysis, helps brands optimise media investments and improve business outcomes through advanced analytics and data technology. Operating in 18 markets and representing 80% of global media investment, Ebiquity is trusted by 75+ of the world’s leading advertisers such as Virgin Media, Audi and BT.
With McGrady Clarke’s ongoing support, Ebiquity has met mandatory environmental frameworks such as the UK’s Climate-related Financial Disclosures (UK CFD) legislation, Energy Savings Opportunity Scheme (ESOS) and Streamlined Energy and Carbon Reporting (SECR). Ebiquity has also expanded their reporting scope to include Scope 3 carbon emissions through UK CFD and voluntarily developed a carbon Net Zero strategy.
Expanding sustainability efforts through voluntary initiatives
In partnership with the McGrady Clarke team, Ebiquity conducted Carbon Footprint Assessments (CFAs), initially covering their six main markets, which increased over time to include all 18 global markets and all material emissions within Scope 1 to 3. In addition, Ebiquity’s first Net Zero strategy was developed in 2021. This strategy is revisited annually, with additional reduction actions added, amended where necessary and updated with progress towards emissions reduction.
Achieving compliance within mandatory frameworks
In the 2023 financial year, Ebiquity, with McGrady Clarke’s expertise, published its first UK CFD report, featuring a qualitative scenario analysis of physical and transition risks. McGrady Clarke also supported compliance with SECR by quantifying Scope 1, 2 and a subset of Scope 3 (expensed business travel) UK operational emissions and submitting compliance reports. Additionally, our team supported ESOS Phase 3 regulations, identifying energy, cost and carbon savings opportunities.
Commiting to Science-based Targets (SBTi)
McGrady Clarke is supporting Ebiquity’s submission to the Science-Based Targets Initiative (SBTi), a global body enabling companies and financial institutions to set ambitious emissions reduction targets in line with the latest climate science. By setting targets in line with the SBTi, Ebiquity PLC may benefit from improved operational efficiency. The SBTi offers a credible, science-based framework for setting and achieving climate targets which are crucial for tackling the urgent challenges of climate change. Companies with approved targets are highlighted on the SBTi website, reinforcing their commitment to sustainability.
With expert guidance throughout the entire process, McGrady Clarke is assisting Ebiquity with key tasks, including registration, the commitment letter, a FLAG (Forest, Land Use, and Agriculture) assessment and the production of all required submission documents.
This collaboration has extended over several years and continues to evolve, with McGrady Clarke’s strategic guidance informing Ebiquity’s progress towards achieving their sustainability goals.
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